Live commerce describes the combination of streaming video and e-commerce, pledges to revolutionize the retail industry and consumer shopping habits.
E-commerce is booming in Asia. Online marketplaces like Shopee or Lazada allow users to buy and sell products without leaving their homes. But the addition of live video streaming is proving crucial to keeping buyers interested. Why? The ability to purchase online is no longer an innovation. Without new layers of engagement, online marketplaces will become a thing of the past.
By integrating live-streaming into your eCommerce platform, you can deliver the closest possible experience to ‘being there’ for those tuning in from their home. Real-time interactivity mimics the urgency of a real marketplace, urging for immediate action and advanced community participation.
GDMS helps customers in Asia to increase customer conversion by implementing a Live Commerce Solution.